You have a home grown site devoted to delivering information. Maybe this information is news-like containing important product updates or company statuses and decisions. Maybe the information is more comical like attire articles bashing celebrities. Whatever the case, your site is rather important to people on the other side of the internet. These other-side people wish to download your content using the typical web browser. Hi, I’m Cliff. You’re here because you suck at programming. I’m here because I’m not much better. Together we can all learn how to build a decent web experience by example of what not to do. That’s the general idea. Now, back to our story.
The occasional visitor that arrives from a Facebook share on mobile is stuck as your main content, the article which was linked in the share appears beneath the fold which is primarily occupied by the awesome interactive Tide commercial which is bringing in a whopping $.05 per view and making the site un-scrollable as an unnoticed side effect. It takes over 1.5 minutes to load your top banner over mobile and half of your visitors close the page since they never even see the content they visit for rendering your stat counter pointless.
If you want suck at programming, ignore the principles of minimalistic and mobile responsive design and dazzle your visitors with interactive sorcery. You’ll accumulate page hits but nobody will ever know what your site has…